privacy Policy

Last Updated: 18.11.2025

Welcome to DSP New Motor Vehicle Trading LLC (“DSP Motor”, “we”, “us”, or “our”).
This Privacy Policy explains how we collect, use, share, and protect your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable global data-protection principles.

By using our website (www.dsp-motor.com) or engaging with our distributors — LS Auto UAE — you consent to the practices described below.

1. Who We Are

DSP New Motor Vehicle Trading LLC, headquartered in Dubai, is a UAE-based automotive distribution group that secures exclusive market rights for next-generation mobility brands across passenger cars and commercial vehicles.

2. Information We Collect

We collect only the data required to deliver and improve our services.

a. Information You Provide Directly

  • Name, email, phone number, and company details via enquiry or partnership forms.

  • Test-drive, service, or booking details.

  • Payment or billing information (where applicable).

  • Any communications you send to us.

b. Information Collected Automatically

  • IP address, browser type, device identifiers, and pages visited.

  • Cookies or analytics data to help us understand usage and improve site performance.

c. Information from Third Parties

  • Advertising and analytics partners (e.g., Google Analytics, Meta Ads).

  • Business partners supporting operations (dealerships, fleet providers, event partners).

3. Lawful Basis for Processing (PDPL Art. 4)

We process your data on the following lawful grounds:

  • Consent — when you opt in for marketing or communications.

  • Contractual necessity — to respond to enquiries, process bookings, or deliver a service.

  • Legal obligation — to comply with UAE regulations and tax or safety laws.

  • Legitimate interest — to improve our operations and ensure network security.

4. How We Use Your Information

We may use your data to:

  • Respond to requests, enquiries, and partnership discussions.

  • Deliver products, services, and after-sales support.

  • Process payments and manage fleet logistics.

  • Communicate updates, news, and promotional offers (with consent).

  • Improve our website, customer experience, and business efficiency.

  • Meet compliance and reporting obligations under UAE law.

5. Data Sharing and Disclosure

We do not sell personal data.
We may share limited data only with:

  • Authorized DSP Motor distributors (LS Auto UAE) to fulfill your request.

  • Service providers under confidentiality agreements (hosting, analytics, logistics).

  • Legal or regulatory authorities when required by UAE law.

  • Partners or investors with legitimate contractual need, under strict data-sharing terms.

All third parties are contractually bound to PDPL-compliant data-protection standards.

6. International Data Transfers (PDPL Art. 22)

If data is transferred outside the UAE, DSP Motor ensures appropriate safeguards are in place — including standard contractual clauses, adequacy decisions, or your explicit consent.
All transfers are monitored for compliance with PDPL requirements.

7. Data Retention and Storage

We retain personal data only as long as necessary to fulfil the purposes described above or as required by law.
When no longer needed, data is securely deleted or anonymised.

8. Data Security

We maintain administrative, technical, and physical safeguards to prevent unauthorised access, misuse, loss, or alteration of your data.
Our security framework aligns with UAE PDPL requirements and ISO 27001/27701 best practices.

9. Your Rights under UAE PDPL (Art. 13-16)

You have the right to:

  • Access your personal data held by DSP Motor.

  • Rectify inaccuracies or incomplete information.

  • Request erasure (“right to be forgotten”) where applicable.

  • Withdraw consent for marketing communications.

  • Object to processing in certain circumstances.

  • Request data portability in a machine-readable format.

To exercise your rights, please contact info@dsp-motor.com.
We will respond within the timeframe required by UAE law.

10. Cookies and Analytics

We use cookies to personalize your experience and analyze website traffic.
You may disable cookies through your browser settings, though some functions may be affected.
Analytics data is anonymised where possible.

11. Data Breach Notification (PDPL Art. 9)

In the unlikely event of a data breach that could impact your rights or freedoms, DSP Motor will:

  1. Notify the UAE Data Office within the legally required timeframe.

  2. Inform affected individuals of the nature of the breach and mitigation steps taken.

12. Third-Party Links

Our website may include links to other websites, such as LS Auto UAE.
We are not responsible for their privacy practices and encourage you to review their policies separately.

13. Children’s Privacy

Our services are not directed toward children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us information, please contact us for immediate deletion.

14. Data Protection Officer (DPO)

DSP Motor has appointed a designated Data Protection Officer to oversee compliance with this policy and UAE PDPL.
For data-protection enquiries, contact:
info@dsp-motor.com

15. Updates to This Policy

We may revise this Privacy Policy to reflect regulatory changes or operational updates.
The most recent version will always appear on this page with an updated date.

16. Contact Us

For privacy or data-protection enquiries, please contact:

DSP Motor LLC
Office M16, Al Quoz Commercial Building, Dubai, United Arab Emirates
info@dsp-motor.com
+971 58 596 1084