Privacy Policy.

01

Who We Are

DSP New Motor Vehicle Trading LLC, headquartered in Dubai, is a UAE-based automotive distribution group that secures exclusive market rights for next-generation mobility brands across passenger cars and commercial vehicles.

02

Information We Collect

We collect only the data required to deliver and improve our services.

A. Information You Provide Directly

• Name, email, phone number and company details via enquiry or partnership forms.
• Test-drive, service or booking details.
• Payment or billing information, where applicable.
• Any communications you send to us.

B. Information Collected Automatically

• IP address, browser type, device identifiers and pages visited.
• Cookies or analytics data to help us understand usage and improve site performance.

C. Information From Third Parties

• Advertising and analytics partners, including Google Analytics and Meta Ads.
• Business partners supporting operations, including dealerships, fleet providers and event partners.

03

Lawful Basis for Processing

We process your data on the following lawful grounds:

• Consent, when you opt in for marketing or communications.
• Contractual necessity, to respond to enquiries, process bookings or deliver a service.
• Legal obligation, to comply with UAE regulations and tax or safety laws.
• Legitimate interest, to improve our operations and ensure network security.

04

How We Use Your Information

We may use your data to:

• Respond to requests, enquiries and partnership discussions.
• Deliver products, services and after-sales support.
• Process payments and manage fleet logistics.
• Communicate updates, news and promotional offers with consent.
• Improve our website, customer experience and business efficiency.
• Meet compliance and reporting obligations under UAE law.

05

Data Sharing and Disclosure

We do not sell personal data. We may share limited data only with:

• Authorized DSP Motor distributors, including LS Auto UAE, to fulfil your request.
• Service providers under confidentiality agreements, including hosting, analytics and logistics providers.
• Legal or regulatory authorities when required by UAE law.
• Partners or investors with legitimate contractual need, under strict data-sharing terms.

All third parties are contractually bound to PDPL-compliant data-protection standards.

06

International Data Transfers

If data is transferred outside the UAE, DSP Motor ensures appropriate safeguards are in place, including standard contractual clauses, adequacy decisions or your explicit consent.

All transfers are monitored for compliance with PDPL requirements.

07

Data Retention and Storage

We retain personal data only as long as necessary to fulfil the purposes described above or as required by law.

When no longer needed, data is securely deleted or anonymised.

08

Data Security

We maintain administrative, technical and physical safeguards to prevent unauthorised access, misuse, loss or alteration of your data.

Our security framework aligns with UAE PDPL requirements and ISO 27001/27701 best practices.

09

Your Rights Under UAE PDPL

You have the right to:

• Access your personal data held by DSP Motor.
• Rectify inaccuracies or incomplete information.
• Request erasure where applicable.
• Withdraw consent for marketing communications.
• Object to processing in certain circumstances.
• Request data portability in a machine-readable format.

To exercise your rights, please contact info@dsp-motor.com.

10

Cookies and Analytics

We use cookies to personalize your experience and analyse website traffic.

You may disable cookies through your browser settings, though some functions may be affected. Analytics data is anonymised where possible.

11

Data Breach Notification

In the unlikely event of a data breach that could impact your rights or freedoms, DSP Motor will:

1. Notify the UAE Data Office within the legally required timeframe.
2. Inform affected individuals of the nature of the breach and mitigation steps taken.

12

Third-Party Links

Our website may include links to other websites, such as LS Auto UAE. We are not responsible for their privacy practices and encourage you to review their policies separately.

13

Children's Privacy

Our services are not directed toward children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us information, please contact us for immediate deletion.

14

Data Protection Officer

DSP Motor has appointed a designated Data Protection Officer to oversee compliance with this policy and UAE PDPL.

For data-protection enquiries, contact info@dsp-motor.com.

15

Updates to This Policy

We may revise this Privacy Policy to reflect regulatory changes or operational updates. The most recent version will always appear on this page with an updated date.

16

Contact Us

For privacy or data-protection enquiries, please contact: